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Cartier choices at CCTV prime-time advertising, Tiffany advertising aims to bean station, published stills advertising on the pages of the characters wear Tiffany jewelry pictures. Engagement rings and wedding jewelry for sale, absent Tiffany and Co Key Necklace Jewelry Outlet was beyond his rival. Finding the right marketing approach, this company does a lot of detours. When you first enter the Chinese market and our brand is equally cautious, but there is a problem. People fail to see our brand identity. They do not understand what this place is for. In terms of how to communicate brand messages, we have to be more direct, not too fine. When to tell the brand story, we need to do a better job, in the eyes of the consumer to establish a deeper, richer and more powerful brand image.
We are aware that our brand has won wide popularity in the consumer, but we still need to work very hard to further increase the depth to understand consumer brand. Limited knowledge about our brand heritage, do not know diamonds are our core business, do not know our own cutting diamonds. Tiffany today learns more plainly rendered brands, such as increasing the store Logo in front of volume. And United States v Avenue flagship store style is completely different there, only if both sides of the door the words inscribed on the granite facade of Tiffany and Co Charm Bracelet Jewelry Outlet, and the only place this is the flagship store Logo appears. Another proven method of marketing, it is the large-scale use of the brand's iconic blue.
Compared to competitor Royal background, Tiffany tends to emphasize a similar to United States dreams the spirit of the brand. Michael Kowalski said Tiffany represents ambition, not representative of who you are, but who you can become. This may be a brand of abstract declarations, but Tiffany does not much luxury pies: they stated on their official website prices, selling Cheap Mac Cosmetics Makeup wholesale Outlet jewelry, also send those who marked the product price range of e-mail. But to add to Tiffany's future appeal to Chinese consumers, reinforcing this with a personal reward and United States dream color brand image is not the most reliable source of development paths.
Tiffany in the United States same-store sales open at least a year raised a meager increase, where most of the sales came from the main tourist-oriented New York flagship store. Michael Kowalski wants to turn visitors into regulars, he said they need to further enhance the store's operating standards, such as Mandarin-speaking sales professional, though such people are hard to find. Tiffany unveils world's first six-jaw inlay ring, and brand name named Tiffany Necklaces Setting. Also this company will ring to marry into a tradition of engagement in the world. Tiffany becomes truly synonymous with love.